The first Beijing store Xidan Joy preparation and will spring opened. This aroused the attention of the people, it is still confident in facing the global economic scene of the Depression to enter the Chinese market, the era of cheap big has come?
H & M09 spring and summer ad
Comme des Garcons x H & M series < / P>
back in early January, people noticed Joy basement of a corner enclosed by a curtain of the H & M logo. January 29, H & M officially announced, the company plans additional 225 stores in the world in 2009, including the first Beijing store is currently Xidan Joy preparation, and will be opened in the spring. In the watercress line winds pass nearly six months of speculation,
H & M Who were the origins of its first store settled in Beijing could even cause of such attention? It remains confident in facing the global economic scene of the Depression to enter the Chinese market?
H & M, the full name Hennes & Mauritz, a Swedish fashion company, Europe's largest clothing retailer, despite the the loud name it has with the luxury of a big neck and neck, but it is taking the route it is cheap and fashion, but its rise has a close relationship and the luxury of a big, led by H & M, ZARA, C & A, GAP, they are known to copy big style .
in 2007 to the first half of 2008, when the luxury of a big domestic market in China is still ambitious plan their luxury empire, but do not expect a ferocious October 2008 The global financial crisis, the originally low-cost life has nothing to do with the middle class began to global popularity. This rich and poor are flocking to the lifestyle and economic model staged in all continents,seo神行者, which also let go cheap fashion line such as H & M, enterprises have become the beneficiaries. H & M a performance report shows that in the financial year ended November 30, 2008, the company net profit of SEK 15.3 billion (U.S. $ 1 equals SEK),seoer, the last fiscal year, an increase of 1.7 billion kroner, an increase of nearly 13%.
is no doubt that in the financial crisis, cheap big contest with big luxury, standing on the upper hand.
someone humorous H & M and ZARA, C & A, GAP and referred to as Because these brands are very cheap fashion brand abroad. Although large and medium-sized cities in Europe and the United States, their stores always open next to Armani and other top brands at the and great store area. In the online to see someone jokingly message: H & M settled GMT finalized under the four
However, keen to chase fashion, and my heart has always been sort of petty plot, pocket money and less wealthy women, . Apparel for women, always been the easiest to hate the old, obsolete things. Big style with little money to buy fashion items, why not do it? So, you can always see women prefer to row the lengthy team should try clothes spectacle and vegetable market in the discount period mad rush to buy sight in these stores.
these brands seems to be very good at using propaganda to seize the hearts of women. The ZARA invited the most popular Russian baby face supermodel SASHA when autumn and winter image spokesperson, H & M had to choose cooperation with the famous singer Madonna, CHANEL fashion director - Karl Lagerfeld celebrities, greatly enhance the brand awareness.
H & M recently set off a burst of madness, was undoubtedly the November 13, 2008, H & M, with the famous Japanese designer Kawakubo Ling to launch a limited series of 08 autumn and winter (Comme des Garcons × H & M series). It is said that the day of the H & M flagship Shanghai Huaihai Road in front of the store, the woman who has reached a degree of madness. H & M this global sales in the first contest of sales performance sold out in 10 minutes of
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