In recent years, food safety accidents occur frequently, and suffered from problems with consumer food, product quality serious harm the interests of consumers. In Mongolian cow pure milk carcinogenic events contrite dairy collective prices have been made public news. Consumers can not help but ask, even the basic product quality assurance not, YuMinZhengLi price of enterprise, consumers can't voting with their feet to maintain their own rights? While general rice also worried about quality problem, day price rice and have d-will. 200 yuan a kilo easily rice, doomed will only is a small part of people's consumption choice, consumer should be even more concerned about is: the market can provide more security harmless parity rice. Over the years, China's enterprise said many of the "social responsibility", "enterprise citizen" modern things, but the reality is some food enterprise even if the product gave an issue, also just want to resolve the crisis by pr operation, not to improve product quality, instead of the more offensive launched sales promotion. However, for the enterprise products, Chinese consumers still buy it, saw sales promotion still participate in, found that the problem also don't want any trouble. No doubt, food safety problems on one hand mainly depends on the government management department strict supervision, powerful blow enterprise illegal business behavior, the establishment of a food safety supervision mechanism; On the other hand, the enterprise must strict self-discipline, from enterprise sustainable development and social responsibility bear Angle, ensure the quality of their products. In fact, such enterprise in the European and American market must be in first appeared on issues and then support. This of course and the European and American market supervision and punishment of the harsh measures relevant, but also to consumers' consciousness of maintaining rights groups on strong. In the author opinion, for lack of sense of responsibility of the commodity production companies,cheap oakley sunglasses most of the ZhenSheLi threat from consumers, especially when consumers and law enforcement agencies alliance, illegal enterprise will be the great limit fear "rough way". However, the reality is that even their own interests are problems food violations, Chinese consumers ego to protect consciousness is still relatively weak, and even whether they are victims of difficulty identifying, plus litigation evidence on many factors such as difficult, consumer is easy to whomped don't want to mess around and "collective amnesia", and no good enterprise misadventure pass, the courage only will be bigger, the behavior is more loudly. But, clearly, and in an instant offenders can use illegal additives, problems food "style" than renovates ceaselessly, food safety law enforcement process, law enforcement agencies even if the high-tech means, invest a lot of resources also may not be able to stop in time food safety illegal. And, in the context of the current political economy, main hope that administrative supervision to ensure food security, I'm afraid I will only make consumers increasingly disappointed. In fact, if the government department and illegal manufacturers of supervision between the regulatory process, the analogy is become is war minus the shooting, so this is a power was asymmetrical war. Moreover, the current supervision is far from enough. This is why some enterprise food safety accidents happened frequently, but consumer trust to their products but did not appear to decline significantly. A lot of consumer are hold fluky psychology the, always think a single power, can't deter food safety events. From the international experience, guarantee food security, never is not only the responsibility of the government and the enterprises, are also consumers its constant subjectivity, self protection must process. According to the present situation and to promote the consumer consciousness, consumer education on it is imminent. The international experience is worth using for reference, the 1970 s, specialised for consumers to education, the Japanese government will set up a "national life center", to provide consumers with the government and national life the relevant information and and the conclusion. And from the primary school starts, it opened a lot of and food safety related courses, to cultivate people from the consumer rights consciousness. In America is even more so, food safety education is the school education indispensable content. The United States since 1994, will each year on September as "the national food safety education month", meanwhile, governments and non-governmental organizations will carry out various training, publicity related knowledge. And Chinese Taiwan area, also early in 1981 has set up the aims to promote consumer education, enhance the status of consumers for the purpose of "consumer protection foundation", get the government level folk and multiple recognized, and also Shared in government regulation of food safety aspects of the responsibility. In addition, not only is the self education level consumers need to continue to ascend, non-governmental organization is the nature of the consumers must be defending food safety process to play a more important role. At present, and food safety official organization and the lagging development association, pure food security rights organization is zero,NFL Hats at the same time for maintenance food safety and the establishment of the folk organization is also simply does not exist. This is also the ordinary citizens are often unable to present evidence, or too lazy to "in trouble" of the key reasons. No relevant organizations to rely on, ordinary citizens supervision of food safety work only to sell at a discount greatly. Over the past three years, we have been called for a strong domestic market, but the market needs not only powerful enterprise, also needs the powerful consumer groups-they should not only pouch filling, also should mental performance. Let the inferior enterprise is hide something from people who were, avoid inferior enterprise drive conscience of enterprise, the key lies in Chinese consumer is weak or become more powerful. In the 2012 years has come, predictable is food safety accidents will still high frequency occurs, for each consumers, starts from me, refused to question food to practical action to beat bad enterprise, can yet be regarded as of right maintenance given some choice. Perhaps, the type 2012 natural disaster will not come, but food crisis if become more serious, such a disaster, also is the people to bear the heavy.
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