The author has just come back from the United States and Europe, some new feeling to sharing with you. A year ago, I did put forward in Thailand after the "why China commodity prices high Thailand?" , the slightly differently, put forward in "why China brand clothing imports than Europe and the high", after trying to compare the related service price, and try to find the cause of the price differences behind. ?Domestic brand clothing import price is higher than many foreign countries. Imported one brand clothing, in the 1 pound = 12 yuan RMB exchange rate level, the itc shop price is shopping center of London shop 3 times. According to the trade goods can be "a price" principle,baseball hats the domestic price should be consistent with foreign price. Otherwise, it will have the trade through the low price from the overseas import this kind of goods realize arbitrage. If in the "a" price principle, no tariffs and no other transaction cost assumptions, the differences should be caused by the exchange rate. Considering the "a" price principle is completely free trade in under assumptions that the theoretical conclusion, and completely free trade environment is not exist, then international brand clothing import prices higher than London three times, and may also not quite exchange rate issues, there must be other factors and some transaction cost. ?Different tax levels should be a reason. France, for example, clothing export tax rebate rate is 12%, if Chinese clothing import duties higher than 12%, became one of the factors of the different price. ?Itc club shop price may be the high rents another cost price clothing. International trade is located in China's high-grade consumption area, the rent is not the most Beijing, also is to belong to a high level category. "Sales site" belongs to non-grade product, were not too much comparability. But because the price difference is too big, do not exclude from the absolute Numbers, traders have rent considerably more than the popular shopping center London rent levels of possibilities. ?Brand agency cost may also is the high price of one of the factors. In order to prevent damage of fake and low-quality products brand image, the import brand clothing general with monopoly agent form. The sole agency actual form market monopoly qualifications, typically by paying way to getting the agency cost. And the entry threshold not too low, agency costs general will be passed on to consumer prices go up, making imports of brand clothing spread further widening. ?This is why the domestic appear "act as purchasing agency" professional reasons. The act as purchasing agency can be eliminated all the above or part of the cost, can put the price of purchasing goods covered in act as purchasing agency costs, such as air tickets hotel and so on spending, and getting the corresponding profit, also less than international class stores in the same kind of goods prices. ?The concern is that if the purchasing of high profits that the transaction cost is high. The author not detailed proof actually high to what degree, but seeing Chinese tourists popularization department store in Paris "set" is like buying Chinese cabbage like Louis Jordan's purchase lady bag, also had to guess, agents in these costs on the left after pricing is not reasonable excess monopoly profits space. ?The reason of the difference between qualitative analysis, the conclusion is, the brand trade into French, British open global market, especially in the patents into emerging market countries of the market, but still accord with "the theory of comparative advantage". But here the resources endowment advantage the meaning of non-traditional factor endowments bring price advantage, but "design", "process", "brand" and other intangible resources advantage. Therefore, the price is not completely according to the element cost and decide. In addition, the Chinese "show off consumption" preference, existence of monopoly agent opaque, obtain high excess profit pricing, are seemingly at home and abroad and per capita GDP don't match "unreasonable" the causes of the formation of price. But seeking truth from facts, high price clothing imports also display the current RMB exchange rate has set up a file in the certain level by overvalued. ?But the author does not think that, at this stage of luxury is China's consumption stimulate domestic demand focused on face. Only basic consumption growth of real ascension, can bring to the domestic demand growth cycle, and became the economic growth in the basic driving force. ?The price of non-tradable industry services, is completely different. The author experienced the hotels, restaurants, guide, and a museum and so on many "service", also very naturally with domestic similar services of professional practice more. All prices are higher than domestic service to many, the five-star hotel in one to two times higher. And the "money" more "expensive", the greater the price difference. Pounds than euro expensive, than the euro dollar expensive,Cheap sunglasses so, same conditions of the hotel, the same level of the restaurant, the French than the American expensive, British than in France expensive. The product price difference non-trade, exchange rate is obviously important factors. The author can not help exclamation, if one day the RMB exchange rate rose to 1 pound = 4 yuan, China all the things including services will than the American expensive, than European expensive. ?Service prices high, in addition to the exchange rate, the quality of service is an important reason for the difference. Compared with domestic service, Europe and the United States provide the services more "professional". If this "professional service" and domestic in the same hardware but the situation of low prices provide "service" compare, most of the time, the high price of Europe and America is still of value. ?Americans value quite "worth", actually high quality service "intangible enjoy" higher value, and service level's GDP growth can be more than actually show a country's social and economic development level. If people to realize the third industry development and transformation, from two aspects to change the idea, from the perspective of supply, the service industry development level and the level of fees is matching. Because of high quality service providers are "professional". View from the demand, the service industry development and earnings growth to match the level. Always hope free service, service industry is can't development, income level can't improve gradually, the service will be greatly restricted.
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